Rome Tradeshow Booth

Client: Rome Snowboard Design Syndicate

Project: SIA Tradeshow Pavillion

Location: Las Vegas, Nevada

Description: "Disruption by Design" fueled the efforts for Soldier in developing this brand environment for Rome Snowboards. The pavillion architecture skewed upwards dramatically, while large propaganda billboards dominated the skyline. When seen from plan view, the open floor space within the structure revealed a star. Product presentations were positioned with unique respect and detail along the pavillion walls. Stenciled category graphics and brand statements created a smart and logical narrative for the walk-through experience.

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