RECENTWORK

• Soldier Design Studio 2005
• Love (Inspired by Helly Hansen) 2006
• Love × New Era 59FIFTY Cap 2006
• Helly Hansen Exhibit 2006
• Helly Hansen Retail Brand Furniture 2005
• Helly Hansen Shop Battle 2006
• Rome SDS Exhibit 2006
• Rome SDS Retail Brand Figure 2005
• Surething Product Collection 2006
• Riley and Costello Clothing Co. Identity 2005
• Weekly Drop [podcast] Identity 2006
• Gravis Footwear Retail Communication 2006
• Burton Snowboard Tee Graphics 2006
• Burton.Anon.Red.Analog.Gravis Environment 2004
• Concepts × Clarks Wallabee 2006
• Concepts Store Design 2005
• Concepts Fall Tee Collection 2005
• Concepts Website 2005
• Concepts × Pop Master Wood Skate Deck 2005
• Arc'teryx Exhibit 2006
• Arc'teryx Product Display Vehicles 2005
• Arc'teryx Satellite Shops 2005
• Eesa Brand Launch 2006

COMING SOON

ARCHIVES

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CLIENT LOGIN

Client: Helly Hansen

Project: Love Campaign

Location: US

Description: Wanting to innovate amongst the 59fifty cap decorations, Soldier specified Helly Hansen's proprietary waterproof/breathable fabric as the premise to construct the cap; truly weaving Helly Hansen's genetic-code into the design. The integrated stitch pattern is unique to geodesic dome technology, inspired by the infamous Buckminster Fuller, who was always working to advance humanity's option for success and doing "more with less". Building off that energy, we outsmarted the traditional cap vents with tear-drop shaped vents, interior cap details and smart packaging, completing the thoughtful package.