Arc'Teryx SIA Exhibit

Client: Arc'teryx

Project: Tradeshow Exhibit Design

Location: Las Vegas, NV

Description: Soldier collaborated with Arc'teryx on the design concepts behind the 2006 SIA booth, expressing brand dimensions such as minimalism, logic, function and loneliness, which resulted in a monolithic structure with a glowing white center, circular reception core, freestanding product presentations and a stark black exterior, lending confidence to the brand.

Arc'Teryx SIA Exhibit Arc'Teryx SIA Exhibit Arc'Teryx SIA Exhibit