RECENTWORK

• Soldier Design Studio 2005
• Love (Inspired by Helly Hansen) 2006
• Love × New Era 59FIFTY Cap 2006
• Helly Hansen Exhibit 2006
• Helly Hansen Retail Brand Furniture 2005
• Helly Hansen Shop Battle 2006
• Rome SDS Exhibit 2006
• Rome SDS Retail Brand Figure 2005
• Surething Product Collection 2006
• Riley and Costello Clothing Co. Identity 2005
• Weekly Drop [podcast] Identity 2006
• Gravis Footwear Retail Communication 2006
• Burton Snowboard Tee Graphics 2006
• Burton.Anon.Red.Analog.Gravis Environment 2004
• Concepts × Clarks Wallabee 2006
• Concepts Store Design 2005
• Concepts Fall Tee Collection 2005
• Concepts Website 2005
• Concepts × Pop Master Wood Skate Deck 2005
• Arc'teryx Exhibit 2006
• Arc'teryx Product Display Vehicles 2005
• Arc'teryx Satellite Shops 2005
• Eesa Brand Launch 2006

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Client: Helly Hansen

Project: Retail Brand Furniture

Location: International

Description: Soldier Design created distinction for HH specialty snow-sport retailers by developing a speudo-lounge experience within each store. The component system consisted of corrugated furniture and a Droog-inspired branding approach with signage and lighting, based on function, playful confidence and the brand dimensions of "Action Utility". Soldier executed the retail strategy development, including design, sourcing and manufacturing.