Location: US
Description: Helly Hansen's 130 years of technical outdoor product experience and pioneering credentials in advanced product development is beyond solid. Soldier Design collaborated with Helly Hansen to create Love®, a new brand platform for HH dedicated to artist/brand/enthusiast collaborations. Soldier conducted a five month-long branding and design effort including positioning, identity, graphics, copy-writing, web design, photography, animation, sound, event presence and product/packaging design.