RECENTWORK

• Soldier Design Studio 2005
• Love (Inspired by Helly Hansen) 2006
• Love × New Era 59FIFTY Cap 2006
• Helly Hansen Exhibit 2006
• Helly Hansen Retail Brand Furniture 2005
• Helly Hansen Shop Battle 2006
• Rome SDS Exhibit 2006
• Rome SDS Retail Brand Figure 2005
• Surething Product Collection 2006
• Riley and Costello Clothing Co. Identity 2005
• Weekly Drop [podcast] Identity 2006
• Gravis Footwear Retail Communication 2006
• Burton Snowboard Tee Graphics 2006
• Burton.Anon.Red.Analog.Gravis Environment 2004
• Concepts × Clarks Wallabee 2006
• Concepts Store Design 2005
• Concepts Fall Tee Collection 2005
• Concepts Website 2005
• Concepts × Pop Master Wood Skate Deck 2005
• Arc'teryx Exhibit 2006
• Arc'teryx Product Display Vehicles 2005
• Arc'teryx Satellite Shops 2005
• Eesa Brand Launch 2006

COMING SOON

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CLIENT LOGIN

Client: Arc'teryx

Project: Product Display Vehicles 2005

Location: International

Description: Developed retail brand communication and delivery strategy for Arc'teryx retailers internationally. "Less is more" was the overall spirit for Arc'teryx throughout this program. Lightweight, raw extruded shapes, minimal tones and distinctive architecture are key traits of the brand. Soldier interpreted the characteristics into waterjet-cut aluminum, bend-polished steel, aircraft-influenced perforation and extruded puck fasteners with hi-res feature-tech photography.