Rome Tradeshow Booth

Client: Rome Snowboard Design Syndicate

Project: SIA Tradeshow Booth 2005

Location: Las Vegas, Nevada

Description: Designed, engineered and manufactured 20' x 30' mobile exhibit to showcase the 2006 product line. "Disruption by Design" and "Undermine the Mainstreamified Misunderstanding" are two dimensions of Rome's brand character used by Soldier to design and manufacture this portable exhibit. The mis-aligned walls and the exposed inner-core of the booth was the disruption and platform for pristine chrome board lockers to showcase the 2006 board line. Ancillary product was displayed on the disheveled exterior walls and freestanding units accompanied by the "Undermine The Mainstreamified Misunderstanding" Campaign.

Rome Tradeshow Booth Rome Tradeshow Booth Rome Tradeshow Booth Rome Tradeshow Booth Rome Tradeshow Booth