RECENTWORK

COMING SOON

ARCHIVES

• Rome SDS Exhibit 2005
• Concepts Tee Spring Collection 2005
• Concepts Fall/Winter Collection 2004
• Concepts Identity and Logos 2004
• New Balance Expo Booth 2004
• Volcom Wall Fixture System 2003
• Miss Sixty Signage System 2004
• Nixon Watch and Apparel Showcase 2004
• C1 Denim Apparel Fixture 2004
• Triple Five Soul Brandsign 2004
• Virgin Mobile Reception Desk 2005
• Burton Snowboard Tees 2005
• Gravis Footwear Retail Fixture 2004
• iDiD Brand Logo and Category Identities 2005
• IDID Brand Collateral 2005
• iDiD Mobile Exhibit 2005

CONTACT

CLIENT LOGIN

Client: iDiD

Project: Brand Naming and Identity Creation 2004

Location: Boston, Massachusetts

Description: Soldier was hired by a Boston-based fashion accessory company to launch a new brand. Soldier developed the brand name, identity and manifesto and consulted on creating the iDiD brand character, product matrix and product categories, driving Soldier to create additional product category names, color studies, graphic identities and positioning statements.