Imagine yourself as the Brand Manager of a sporting goods retailer that is about to close 25% of its 450 locations throughout the US.
You've been keeping an eye on industry and larger societal trends related to "Millennials, Materials and Mobility," and have decided to present a Rebirth Strategy on how the company could take advantage of your unique insights and set a new direction.
In 500 words or less, please describe how you might present your ideas to the company's executive team.
Note: you have creative license to base your ideas on whatever premise you think got the company in this situation in the first place.
