Soldier has signed on to work with Loopd, a proximity marketing solutions tool for marketing executives. Founded in 2013 in Silicon Valley, Loopd closed $1 million in angel funding from Draper Associates and Draper University founder Tim Draper, Salesforce.com CEO Marc Benioff, and Vuclip Co-Founder Xinhui Nui along with Bobby Riley, CEO of Soldier Design, LLC.
With Loopd, marketers are able to prove event ROI, deliver higher quality leads, gather accurate attendee profiles, optimize event marketing strategies, and enhance attendee engagement. Unlike stand-alone event apps, beacon systems, or traditional lead retrieval systems, Loopd combines the three essential components for an event marketer: a mobile app, event hardware including bi-directional beacons, and rich analytics. The embedded chip enables the badge to be used to exchange information, thus gaining another point of contact for potential business. Attendees of the marketing events and trade shows can use the app to rate booths, leave comments or communication with exhibitors and/or other attendees. The chip also allows users to take notes and export the information received from the app to the user’s sales software, thus making it easier for conference attendees to create contacts rather than solely relying on exchanging business cards. The chip cost less than $5 dollars to manufacture and can last up to two weeks.
The team of seven is based in San Francisco, CA and Taipei, Taiwan. To learn more about the brand, visit Loopd, Inc. at www.getloopd.com.