<?xml version="1.0"?><disciplines><discipline name='GRAPHIC IDENTITY' description='Soldier creates authentic marks, color stories, visual order, and type systems, designed to forge impressions in the minds of consumers that connect them to the brand.'><image_bundle name=''><image url='blank.jpg' w='288'/></image_bundle><image_bundle name='Graphic Identity' description=''><image url='GI_Achilles_bw.gif' w='501' bigImage='big_GI_Achilles_bw.gif'/><image url='GI_Northwestern_bw.gif' w='501' bigImage='big_GI_Northwestern_bw.gif'/><image url='GI_Concepts_bw.gif' w='501' bigImage='big_GI_Concepts_bw.gif'/><image url='GI_ShopBattle_bw.gif' w='501' bigImage='big_GI_ShopBattle_bw.gif'/><image url='GI_constant_bw.gif' w='501' bigImage='big_GI_constant_bw.gif'/><image url='GI_vapor_bw.gif' w='501' bigImage='big_GI_vapor_bw.gif'/><image url='GI_otte_bw.gif' w='501' bigImage='big_GI_otte_bw.gif'/><image url='GI_weeklydrop_bw.gif' w='501' bigImage='big_GI_weeklydrop_bw.gif'/></image_bundle></discipline><discipline name='PRODUCT' description='Soldier uses cultural insights to develop ideas and products that reverberate deeply with their audience. Industrial design, materials, colors and graphics are utilized to support this connection, while facilitating a clear production path.'><image_bundle name=''><image url='blank.jpg' w='288'/></image_bundle><image_bundle name='Product' description=''><image url='product_grenade_unbreakable1.jpg' w='449' bigImage='big_product_grenade_unbreakable1.jpg'/><image url='product_gnu_rc.jpg' w='609' bigImage='big_product_gnu_rc.jpg'/></image_bundle></discipline><discipline name='PRINT' description='Smart design, information architecture, language, illustration, photography and meticulous execution of ink, paper and finish: all of these drive meaningful brand collateral, engaging viewers and encouraging deeper brand relationships.'><image_bundle name=''><image url='blank.jpg' w='288'/></image_bundle><image_bundle name='Print' description=''><image url='idid.jpg' w='611' bigImage='big_idid.jpg'/><image url='print2.jpg' w='1208' bigImage='big_print2.jpg'/></image_bundle></discipline><discipline name='INTERACTIVE' description='Soldier produces multi-sensory experiences through great content, motion graphics, smart user interface, context-appropriate development, writing and sound for dynamic consumer experiences that will open paths to purchase.'><image_bundle name=''><image url='blank.jpg' w='288'/></image_bundle><image_bundle name='Interactive' description=''><image url='Interactive_vapor.jpg' w='438' bigImage='big_Interactive_vapor.jpg'/><image url='Interactive_mav.jpg' w='438' bigImage='big_Interactive_mav.jpg'/></image_bundle></discipline><discipline name='ADVERTISING' description='Covert or conventional, print or digital, Soldier broadcasts campaigns at the intersection of style, sport and culture, where audiences thirst to be inspired, enlightened and entertained.'><image_bundle name=''><image url='blank.jpg' w='288'/></image_bundle><image_bundle name='Advertising' description=''><image url='ad_mav.jpg' w='549' bigImage='big_ad_mav.jpg'/><image url='advertising_angel_ad2.jpg' w='546' bigImage='big_advertising_angel_ad2.jpg'/></image_bundle></discipline><discipline name='ARCHITECTURE' description='Controlled multi-sensory experiences through planned architecture within buildings, tradeshow environments and retail spaces are typically an important element of a brand’s communication. By maneuvering space, volume, texture, light and shadow, Soldier implements a defined narrative setting for evolving product, marketing and sales initiatives. Soldier also scales brands within merchandise environments through point-of-purchase and display vehicles, engaging audiences and intelligently directing customers to packaging, product and ultimately purchase.'><image_bundle name=''><image url='blank.jpg' w='288'/></image_bundle><image_bundle name='Architecture' description=''><image url='architecture_concepts_rendering2.jpg' w='487' bigImage='big_architecture_concepts_rendering2.jpg'/><image url='concepts_design_intent.jpg' w='682' bigImage='big_concepts_design_intent.jpg'/></image_bundle></discipline><discipline name='POP' description='Technology and artwork enable Soldier to create new forms of engagement, surprising consumers and intelligently illuminating the product, while protecting the goods for distribution, storage, sale and use.'><image_bundle name=''><image url='blank.jpg' w='288'/></image_bundle><image_bundle name='Packaging' description=''><image url='packaging1.jpg' w='608' bigImage='big_packaging1.jpg'/><image url='packaging_hellycase.jpg' w='273' bigImage='big_packaging_hellycase.jpg'/></image_bundle></discipline></disciplines>