We took the Under Armour rallying cry, Protect This House to heart. Our product packaging system was designed to take a wide variety of indispensable game day and training product and turn them into an in-store beacon that dominated competitors’ presence at retail.
Dynamic coloring combined with near-instant way-finding from category to category, right down to size, helped push Under Armour accessories into the forefront of customers’ consideration set in a crowded retail environment.
Retail distinction is often a bastard art and pseudo science. Soldier did an exhaustive study on form factors and consumer studies to find the right engagement level across all product categories.
Delivering over 200 unique packaging designs, Soldier delivered a complex system of deliverables with rigor, style and efficacy - Edward Giard, Vice President of Licensing and Equipment at Under Armour
Soldier also worked out a go to market strategy at retail configuring a host of impactful count and fill strategies through product fixture design ranging from big box retail solutions to merchandising vignettes at specially retail.