Soldier helped The Tannery reinvent their store as a branded collection of unique retail experiences, distinguished by the functions and aesthetics of distinct collections of apparel and accessories. Our work lead to The Tannery being recognized as the “most innovative independent retailer in the US.”

Logo Design

Operating under the mantra "style you live in," Soldier crafted an identity and retail experience evoking the comfort and modernism of metropolitan home life, including calming lighting, wood accents, and elegant fixturing.

We are helped tremendously by Soldier’s visionary thinking around retail brand presentation and how to attract a host of different tribes under one retail ceiling. Their thought leadership on retail theory and how to truly delight an audience with a curated retail experience informed our 22,000 sq/ft flagship store in Boston with three unique retail concepts that Soldier carried through to success." – Tarek Hassan, President at The Tannery


The globally­-connected curators are legendary for nailing trends season after season. We sought to honor the rotational force of evolving style and museum­-like quality of presentation that defines the experience.

Wilderness Workshop

Cold rolled steel, reclaimed timber, artifacts, periodicals, and even the the smell of freshly brewed coffee, compel New England outdoor enthusiasts to stock up, ditch work, and head north.


Setting the stage for Wilderness Workshop’s contemporary take on the modern outdoor, Soldier helped design and develop some impactful collaborations for the launch of the store in Boston’s back bay. Collaborations include the article one Fjallraven X Wilderness Workshop jacket and the highly customized Tretorn collaboration with logo inspired stretch panel and acorn patterning in reinforcement areas. Soldier was there from the beginning to set the precedent for a long string of impactful collaborations.