When execution must be razor sharp, Soldier is the tip-of-spear. We worked with New Balance to build an ambitious plan for amplifying their exposure at Fenway Park. New Balance won the partnership with groundbreaking concepts that served both brand partners and the fans.
Fenway Park is more than the team that plays there. It’s the most iconic ballpark in America, beloved for its history and its character. Visiting is a rite of passage. Soldier developed a line of New Balance apparel and accessories that signal the love affair with Fenway Park. Contemporary graphic treatments and considered branding reinforce the relationship of two potent brands in complete alignment.
"Thanks to Soldier for their strategic and culturally astute insights as they worked tirelessly to pitch one of our most meaningful sport-based partnerships with the Fenway Sports Group. Casting vision to what the Red Sox and Fenway park partnership experience could be, while articulating a similar vision for the Liverpool F.C. and our Warrior brand. Soldier delivered strong strategy, language and design thinking to help make it a success." – Mark Cavanaugh, GM of Sport Marketing and Team Sports at New Balance