Branta represents Canada Goose’s entry into luxury outerwear. Soldier spearheaded the launch creating a range of assets that positioned the apparel as ultra-premium with unrivaled technical heritage. Soldier helped Branta shake-up the high-end outerwear category in the world’s finest stores.
The solid, confident logotype breeds trust in an understated way. Supporting design language reinforces the premium nature of the product by referencing high-end materials, utilizing minimal type and classic typography.
When Canada Goose had ambitions about moving upstream into a segmented and well defined luxury collection of designer product, Soldier helped create the platform for launch and growth. Inspired by the elusive black-marked goose of the north, we named it Branta– Limited in nature and distinct for life. Selectively produced and rooted in the rich heritage of Canada Goose, Branta stands for intelligent design and premium quality. Soldier created a category operating system that has shaped the voice for the growing category from product creation to marketing communication in printed, digital, and physical ways. Soldier positioned Branta with distinction and as a result, is available in only the finest stores around the world.
The elegant presentation of the apparel was key to sell-through of the product line. Soldier delivered an exquisite brand book, evoking the design ethos, the materials, quality of construction, and key features and benefits.